We teamed up with D.O. Rueda (in collaboration with Chelsea & Co) to give their social media a fresh, UK-friendly vibe, focusing on a stylish, social-savvy audience aged 25–54. The goal? Make their delicious Verdejo the ultimate go-to for catch-ups, dinner parties, and everything in between. We brought their brand to life on Instagram with playful, eye-catching design and storytelling that felt right at home in the UK feed. From scroll-stopping posts to curated paid ads, we kept things visually consistent and on-brand—and the engagement numbers definitely showed it.
Services Rendered
We put together a social playbook that kept everything looking sharp and on-brand, while still feeling fresh for the UK crowd. Think of it as a handy style guide for everything from what to post and how to talk to followers, to running paid campaigns and tracking what’s actually working. We nailed down how to show off the labels, made sure the visuals hit the right note across platforms, and gave the team all the tools they needed to keep things consistent, creative, and totally Rueda.
The content strategy was built around three key pillars, each with its own visual vibe:
Lifestyle & Social Moments: We captured the fun, feel-good energy of Rueda Verdejo—think clinking glasses, golden hours, and good company.
Wines: From label close-ups to vineyard life, we designed content that made the world of Rueda feel approachable and full of character.
Where to Buy: We created bold, scroll-worthy posts and stories spotlighting where to grab a bottle in the UK—complete with custom GIPHYS and playful graphics to keep it extra engaging.
Credits:
Project for D.O. Rueda in collaboration with Chelsea & Co.
The Green Room Design Studio was responsible for visual direction, social media design, animation.