Enhanced Branding. 

Animation can help businesses to build brand recognition and awareness. A well-designed animation can communicate your brand values and message more effectively than text or static images alone. Animation can create a memorable experience for your audience and reinforce your brand image.

Increased Engagement. 

Animated videos can help to grab your audience's attention and keep them engaged for longer periods. By using animations, businesses can make their content more dynamic and interesting, increasing the likelihood of viewers watching the video through to the end.

Efficient communication 

Animation can be used to explain complex or abstract ideas in a simple and straightforward manner. Through the use of visual aids and storytelling, businesses can communicate their message clearly and effectively.

Inclusiveness

If you want your message to demonstrate diversity, video and animation can be the solution to connect with a broad audience. One recent example was a project we were recently involved in where we created an animation with characters that included multiple ethnicities, ages and people with disabilities. This was done to connect with the viewers in a non-discriminative way and to help construct their message to be as inclusive as possible. 

Avoid the hard sell approach

Animation is about telling a story that audiences are likely to engage with and will find interesting. Good animation doesn’t give viewers the feeling like they’re being forced to watch an advertisement. Instead, captures their imagination and offers them something they can relate to. 

Cost effective

Compared to live-action videos, animation can be a more cost-effective option for businesses, especially for those with limited budgets. With animation, there's no need to hire actors, rent locations, or invest in expensive equipment. This can make it an attractive option for businesses looking to create high-quality videos without breaking the bank.

Summary

To put it simply, we think animation is one of the best tools for meaningful communication and is a great way to create a lasting impact with your audience while also building trust and speaking to a broader demographic. 

If you’re interested in learning more about animation or have something to share with us, hit the contact button below and give us a shout.